This rapidly growing, blue collar group is going somewhere, and that's up the socioeconomic ladder. Careful budgeting and financial security drive their purchasing patterns. Often the parents sacrifice so
that their children can achieve their educational and income goals. This group works hard, often holding two jobs per person, and the household is filled with lower wage-earning adults working long
work weeks. Life insurance is important to them, as is conservative saving and investing.
They tend to use credit cards and shop carefully shop for bargains. At times lotteries, casinos and sweepstakes can appeal to their impulse to escape from economic pressures. This patriotic group which includes immigrants often pools resources to get what it wants. And what it wants is to be middle class, living the American dream with a new car and a decent place to live.
