100% Direct Mail Generated: These mature consumers have purchased magazine subscriptions and responded to
various book and record club offers. SCU's book, music and magazine buyers have a median income over $30,000 and over 60% have college level median education. The list is
available as general buyers or can be selected by category and further segmented by age, estimated income, gender, credit card, etc.
Categories:
— Magazine Subscribers — Book and Music Buyers — Children's Book Buyers
2,420,717 546,690 61,245
Seniors have more free time to enjoy reading books and periodicals, and can listen to their favorite music at leisure.
Grandparents respond exceptionally well to continuity programs for children's books and magazines — particularly those of an educational nature — often having subscriptions
sent directly to their grandchildren.
