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Fashion apparel & shoes
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Hand-crafted gifts
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Beauty & fitness
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Home exercise equipment
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Dietary supplements
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Collectibles
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Dog & cat lovers gifts
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Sports & recreation
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Books for older readers
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Older consumers who shop at home — 100% direct mail generated — SCU's catalog buyers are 64% female and 85% credit shoppers with a median income of $70,000. Individuals on the
list, including both first-time and frequent purchases, responded to catalog and home shopping offers featuring products and services that help them maintain an active and
independent lifestyle. Lists can be selected from several buyer categories and can be further segmented by age, income, gender, credit card usage, etc.Approximately 73% of
SCU's Catalog Buyers are grandparents who purchase gifts for their grandchildren such as toys, educational products, books, music and video continuity programs, travel &
entertainment packages, computers & personal electronics. Since the average grandparent buys gifts for four grandchildren, they are a lucrative niche market for catalog
retailers.
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Catalog Buyer Categories:
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— Discount Buyers
— Housewares and Gifts
— Women's Apparel
— General Merchandise
— Miscellaneous Catalog Offers
|
1,633,.003
2,250,667
130,998
2,414,620
1,771,877
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Catalog Buyer Category
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$10/M
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Gardening catalogs
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Quality tools & hardware
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Record and Book clubs
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Department stores
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Ticket promotions
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Vitamins
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Holiday shopping catalogs
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Exclusive Gift Items
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Internet Travel Services
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