100% Direct Mail Generated:
These enthusiasts have made crafts, hobby or home sewing purchases from either mail order catalogs or direct mail offers. The list is composed of women (45%) and couples (30%) who have a median income over $60,000, and are mostly credit shoppers.
Consumers over age 50 display a greater degree of interest in creative crafts projects for home and family, and have more time to reap the self-satisfying benefits of working
with their hands and minds. Seniors fill hours of leisure time immersed in their favorite hobbies and handicrafts. Older women enjoy using their sewing skills and seeing the
results of their labor worn by loved ones.
Craft, sewing and hobby buyers can be selected by age, estimated income, gender/marital status, credit card user, etc.
