These active
credit card users have shown frequent activity on their bank and/or retail cards in the past 12 months. Credit card issuers are banks, savings and loans, credit unions, retailers and other institutions. At over 76 million households encompassing seniors from all walks of life, this is the largest active credit cardholder base available.
The enhanced segmentation available on older consumer credit cardholders, coupled with the depth of coverage afforded by such a large file, enables lists to be
tailor-fit for any direct mail or telemarketing promotion with a substantial universe of qualified senior credit cardholders remaining for rollouts.