Active Credit Card Users

 

Luxury Cruises

 

Credit issuers offering lower A.P.R.s

 

Reverse mortgages

 

High-tech Gadgets

 

Home shopping programs

 

Clothing

 

Financial services

 

Luxury Cruises

 

Excercise Equipment

 

Theater Clubs

 

Warehouse and Discount clubs

 

These active credit card users have shown frequent activity on their bank and/or retail cards in the past 12 months. Credit card issuers are banks, savings and loans, credit unions, retailers and other institutions. At over 76 million households encompassing seniors from all walks of life, this is the largest active credit cardholder base available.
 
The enhanced segmentation available on older consumer credit cardholders, coupled with the depth of coverage afforded by such a large file, enables lists to be tailor-fit for any direct mail or telemarketing promotion with a substantial universe of qualified senior credit cardholders remaining for rollouts.

 

Gardening catalogs

 

Record and Book clubs

 

Department stores

 

Ticket promotions

 

Home Security Systems

 

Holiday shopping catalogs

 

Exclusive Gift Items

 

Internet Travel Services

 

Selection by Card Type

Quantity

Bank cardholders

69,964,203

Prestige cards (Gold & Platinum)

16,234,103

Retail cardholders

60,899,062

Upscale

40,958,535

 

 

Selection Charges

Credit Card type

$10/M

List Type: Compiled

Male: 

52 %

Total:

76,111,6434  Households

Female: 

48 %

Base Price:

$ 55.00/M

Average Income:

80 k

 

 

Update Frequency: 120 days

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