100% Direct Mail Generated:
These mature donors have made recent contributions to various fundraising appeals. Many are active supporters of multiple causes and are also members of both annual and planned giving programs.
Seniors are prime prospects for fundraising programs: Controlling 70% of America's discretionary income, 50 plus households contribute the highest percentage of their
income of any age group — 3% compared to 1.7% by younger households. Mature Market Donor Lists can be selected from several categories and segmented by exact age, median
income, gender, etc. Telephone numbers can be provided for telemarketing programs.
Senior Donor Categories:
Health Causes Religious Appeals Environmental, Humanitarian, and Educational Drives Contributors to misc. appeals