Empty Nesters

 

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 With the home paid for and the kids on their own Empty nesters find themselves with extra disposable income ($7500, on average) to spend on cruises and vacations and are often frequent flyers, especially if their kids live far away. are a generous lot, spending on their kids, their grandkids, and themselves. They outspend every other group ($40 billion) upgrading home furnishings and appliances. When it comes to finances, they prefer to have professionals handle their investments and estate planning affairs. Old and new hobbies surface, and empty nesters like to read, take continuing education courses for fun, and are involved in their community. Catch empty nesters on the economic rebound now that college payments are a thing of the past and retirement investments are on the right track. Empty nesters have disposable income and will use it to live for today as well as saving it for the future.

 

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List Type: Compiled

Male: 

52 %

Total:

14,436,297   Households

Female: 

48 %

Base Price:

$ 55.00/M

Average Income:

86 k

 

 

Update Frequency: 120 days

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