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High-tech Gadgets
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Vitamins and Nutritional Supplements
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On-line CD and DVD Clubs
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Internet Appliances
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Fitness Centers
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Theaters and Entertainment Offers
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Adventure Vacations
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Retro Apparel and Furnishings
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Internet Job Sites
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Motivated by exciting jobs and new experiences, this generation has high aspirations and many members already enjoy the
trappings of success (about 50% own their own homes), while others are living at home with their parents in record numbers. The importance of their personal lives, outweighing even career goals, is what
distinguishes them from the Boomers. This generation on-the-go racks up credit card debt for the experiences, convenience, and features they cannot live without.
Discount air fare and virgin destinations, retro attire and minimalist living spaces, and admission to the hottest entertainment events typically characterize their unique lifestyle. Native to the electronics age, Generation X was the first grow up with personal computers. They have a keen interest in the web and interactive media, most having at least one computer in the house, and many make their living in high tech, as web developers, customer service representatives, programmers or even entrepreneurs. Online pursuits include dating, job, travel, entertainment searches, and real-time messaging with friends.
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Wireless Services
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On-line Communities
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Videos and music
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Cosmetic Surgery and Dentistry
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PDA's and PIMS's
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Next generation Cell phones
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Mobile Web Portals
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Sport Compact Vehicles
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