100% Direct Mail Generated:
SCU's health and fitness buyers have made direct mail purchases of products varying from cosmetics to exercise equipment. Median income is over $70,000 and 60% have used credit cards to place their orders by telephone and mail.
Seniors in their 50's and 60's rank highest in anti-aging attitudes and drive up the demand for products and services that slow the effects of aging. More fit, affluent and
active than ever before, they want to look as good as they feel. A ready market for products and services that improve their appearance.
Mail order health and fitness buyers can be selected by age, estimated income, gender and credit card user etc.