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Our Homeowners Database reaches more affluent Americans who have greater discretionary income than Americans who rent their homes. Homeowner families
have roughly 40% more income to spend beyond the necessities than renting families. Plus, homeowners have more needs to fulfill along with their greater buying power. Target
Homeowners for a variety of goods and services designed to appeal to established homeowners as well as promoting offers to brand new homeowners. These prospects are increasingly aware
that expenditures for the home are not only of immediate benefit to them, but a good investment as well.
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