100% Direct Mail Generated: A response list of elderly (65+) who requested free information on a medigap policy to supplement coverage provided by the Federal Government
through Medicare. 30% to 70% of these Responders were converted when contacted by a general agent and purchased a Medicare supplement with a premium of $40 to $120 a
month depending on age and benefits.
This senior responder list consists of mixed ethnic, white/blue collar/farm, mid-scale older families and singles in rural/factory towns and farm areas.
