|
Mature consumers
— the 50 plus segment — have become the biggest and fastest growing market in America. But even more important than their numbers is their wealth. While over-50 consumers account for 25% of the population, they now have a combined annual income of over $778 billion, including 52% of all interest income, 53% of all dividend income, and 30% Reach 50+ active seniors on our thirty-nine million name mailing list (75% of US senior population). The list is updated every 120 days and is 100% unduplicated. SCU's mailing list covers all geographic regions, states, counties, 350 metro markets, 890 SCF's and 38,800 zip codes. Our exclusive update system identifies heads-of-household NEW to the file (hotline names) every 120 days.of all income from the sale of capital assets.
Mature Consumers Segmented by Group
Age 50 to 64:
Affluent Pre-Retirees — a $515 billion market — are prime prospects for financial products — IRA investments, mutual funds, CD's, US Treasuries, municipal bonds, investment advisory services.
Age 65 to 75: Retired Seniors — a $263 billion market — are prospects for medigap, long term care, and home health care policies.
Age 75 plus:
(people age 75-plus are inclined to give more money to charities — $878 a year compared with $740 for the average household)
|
