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Premium Credit Cards
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On-line Brokerage Accounts
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Gourmet Foods
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Internet Travel Services
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Computer Software
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Life Insurance
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Home Theaters
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Luxury SUV's
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These well-off individuals and dual-income couples define the term Business Class with their fast-paced, high-achievement lifestyle. Comprised of upper middle management, business owners,
and high-salaried professionals, these baby boomers are well educated and respond to luxury offers that connote value, utility and style, such as the products found in the most upscale catalogs. They express their sophisticated tastes through well engineered luxury automobiles, high-end SUV's, and European vacations. And although they favor conspicuous consumption facilitated by a high rate of credit card usage, power boomers are also often motivated by career pressures to put in long night and weekend hours , resulting in career advancement and continued upward mobility. With significant disposable income, they lead every other demographic group in their rate of on-line purchasing (46%). Just entering middle age they are acutely conscious of preserving their youthful appearence and are big consumers of healthcare and preventive medicine.
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Luxury Cruises
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High-tech Gadgets
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Wireless Services
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Financial services
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Investment Newsletters
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Excercise Equipment
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Theater Clubs
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Exclusive Gift Items
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Formal Dinnerware
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