100% Direct Mail Generated:
These mature consumers have responded to a wide variety of direct mail offers, such as limited edition collectibles or commemorative coin sets and stamps, and have made either one-time purchases or joined continuity programs.
Many seniors enjoy giving unique gifts — cherished items that can't be found on department store shelves — and always have an eye out for that one-of-a-kind something that will
be just right.
Collectibles buyers can be selected by age, estimated income, gender, credit card, etc.
