100% Direct Mail Generated:
These seniors have entered a variety of sweepstakes and contests for cash, cars, boats, vacations, electronic equipment, luggage, cookware and other prizes. These individuals are prime prospects for a wide variety of money-making offers.
Mature consumers of all lifestyles, affluence and backgrounds are represented in this highly responsive group of individuals who enjoy participating in direct mail games of
chance.
To target subsets of this group, sweeps entrants can be selected by age, estimated income, gender, credit card usage, etc.
