This huge, untapped market appreciates timesaving convenience items and will happily pay on time to buy time. Women now make up 58% of internet shoppers, an increase of 50% in 12 months. Labor-saving
gadgets, prepared foods, and buying in bulk all suit the working woman. Her leisure time is limited, so
emphasize that youčre open on weekends, early and late, and accept drop-in appointments, and youčll get her gratitude and patronage. She is the perfect recipient of gourmet food catalogs and gift ideas for the whole family. Concerned about fitness and nutrition, excercise and health foods form an importart part of her routine. She picks out at least one of the family cars and wields influence on all major purchases. Often heads of households, working women appreciate credit card offers. They are concerned about retirement and will pay for fee-based financial planning advice.
