Young Homeowners

 

Variable Life Insurance

 

Children's Play Equipment

 

Lawn and Garden Enhancements

 

Home Office Supplies

 

Space Saving Fixtures

 

Debt Consolidation

 

Mortgage Refinancing

 

 

The resurgence of young homeowners in America is a story in the making, and you can meet this growing segment's wants and needs. Today about 40% of homeowners are under age 35,  typically buying their first home at age 32.  Much more ethnically diverse than in the past,  comfortable gathering information on-line, they are savvy about the advantages of home ownership. This group's buying power has propelled the housing market in the last few years, and these homeowners often show a preference for smaller homes offering lots of amenities.  These new homeowners outspend more established homeowners in the short term on home furnishings, home improvement, lawn and garden care, and related services. Not only are they more likely to refinance their mortgage when interest rates drop, they often trade up to a bigger home within five years. Target young homeowners for furniture, electronics, home improvement, financial services, lawn and home services, and even the purchase of their next home.

 

Interior Remodeling

 

Home Office Equipment

 

Audio and Video Equipment

 

TV,DVD Home Theater

 

Active Lifestyle Vehicles

 

Do-it-Yourself Books

 

Space and Storage Solutions

 

 

List Type: Compiled

Male: 

52 %

Total:

997,357  Households

Female: 

48 %

Base Price:

$ 55.00/M

Average Income:

110 k

 

 

Update Frequency: 120 days

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