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Essential
Information for the 2007 Medicare Marketer
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How
to dramatically boost enrollment in your Medicare Advantage
Prescription Drug plans
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As
a Medicare Marketer you are focused on increasing enrollment and
market share for your Medicare Advantage Plans, in a very tight
time frame. Now, newly available research based on actual
enrollment decisions of Medicare Plan buyers pinpoints several
Must Know strategies. Here are just a few :
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Recent premium
increases by major PDP's now provide MA-PD's with a competitive
opportunity to acquire standalone PDP members in 2007. MA-PD
plans have the potential to offer much enhanced value-added
medical services to the beneficiary for little increase in
out-of-pocket costs. Who are the best prospects for conversion?
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Generational
distinctions must be addressed in the changing Medicare
marketplace. As more and more younger beneficiaries enter the
Medicare system transitioning from employer group health plans
care the appeal of managed care plans, especially the PPO model
will increase significantly. Are you prepared to target the
right prospects and tailor your message to them before your
competitors ?
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The
correlation between personal income and Medicare utilization
for the Medicare age population has significant implications
for certain types of Medicare plans. Why have Medicare HMO's
proven to be a difficult sell to the certain demographic
groups? How effective are segmentation strategies for improving
response rates and lowering acquisition costs for these plans?
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What are the
characteristics of the enormous universe of untapped Medigap
supplement purchasers, and how can they be leveraged to market
Medicare Advantage plans ? And who can effectively capitalize on
this oppportunity ?
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